It is surely remarkable how much advice on Software Development is actually advice on Project Management, sometimes bordering into the psychological field and being more like management of personal Energy, Attention or Motivation. But this does make sense, considering how so often, some seemingly simple task can blow up to something difficult to manage, then becoming trivial again, then mathematically impossible, then simple again.
All of that within a context where somewhere, some customers enjoy their day, not being inclined to be part of these emotional loops at all. Just solve their problems. Which is our job.
So, one of the frequent Time Management tips passed around is “Eat That Frog” (Originally by Brian Tracy with some help from Mark Twain). The main idea is that some seriously demanding task (“having to eat a live frog”) will not become more attractive during the day, so it’s important to make it your very first priority to gulp that thing down, first thing the morning.
I found this approach quite helpful, and it can be part of a larger strategy known as “Risk First” as commonly mentioned by other authors around here.
However, any good advice can only be applied within boundaries and recently, I was dealing with several harder issues that made me refine the original thesis quite a bit.
I did not find this knowledge somewhere else, so feel free to discuss and correct me on my points of view. Not that I could be mistaken, though ¯\_(ツ)_/¯
It turns out, there are several cases where it would be straightway destructive just to Eat the next-best Frog, and I will try to explain this to you using my impressive drawing skills:

Point being, there are at least two boundaries of application:
- Clarity of Approach: How clearly-defined is it, as opposed to requiring one or multiple experimental, creative approachs?
- Relation to other Tasks: How isolated is your task, is it heavily interwoven with other tasks?
Why these distinctions? Maybe we can agree on
- Overwhelming Frog tasks can act stifling on your creativity, so if that very mindset is required for your approach, you will not succeed by pressuring through.
- Thinking yourself into a complex topic first thing in the morning might require some warm up time for your brain, booting every relevant detail into your cloud of thoughts.
- Parkinson’s Law states “Work expands so as to fill the time available for its completion.” – from which I derive: If your task is too large but it could be divided into sub-tasks, you might use any available time to do something related to your giant Frog, but not necessarily the most precise thing to do.
- The motivation of having done multiple small tasks can provide you with the energy of finishing “That Frog” within the near future.
So to relate that to the Frogophage subject at hand; my findings are:
- Bottom Right: If your task is quite isolated from other tasks, but still it’s approach isn’t very clear, do not think of your problem as a frog to be eaten right now. You will have to eventually have eaten it, but take your time, don’t choke on it – don’t destroy your creative thinking by believing that you can rush through it.
- Top Left: If your Frog is defined as one well-defined task, but can actually be seen as a composition of many Sub-Frogs, stop for a minute and invest your time in actually resolving the atomic issues. This might feel like slowing you down, but there is no honor in having eaten That Disgusting Frog, if actually you could have eaten a tasty buffet of small snacks instead.
- Top Right: Interwoven Tasks that also require an Experimental Approach are hard because you might just waste your time trying to upfront define your smaller snacks, and you might not have all the relevant information booted into your brain at the time of your supposed Frog Breakfast, so: Try to warm up yourself by solving some smaller of the connected issues first; by bringing your consciousness into the right state it can very well appear what can be tried.
- Bonus Point: It can also render your whole Frog irrelevant when it becomes clear that your whole problem has to be redefined by Customer Intervention. Sometimes you just have to explain the poor guys that something is complicated (costly for them), and they might come up with a request that is completely different from your original frog.
- Bottom Left: However, if none of thse apply and there’s just a nauseating thing in front of you, that you just know has to be done, you have somewhat of a clear idea how to start, it does not depend on many other things done first or simultaneously – better Eat That Frog. It likely won’t go away and you can then use the resulting feel-good moment to inspire the rest of your day.
Conclusion
I guess this all boils down to “whatever advice there is, there are some limits to its applications”. I hope you already weren’t the type of person who would just think of any problem as some big unquestionable Frog to be gobbled up without reconsideration…
… but nonetheless, maybe this can help in evaluating your strategy when facing the next difficult thing.
And don’t just eat frogs, please.
